Lakelands
An artfully crafted identity for Phuket’s largest green community
Phuket, Thailand
Branding, Design, Art Direction, Photography, Videography
Guided by the ethos of ‘Embracing the Environment, Empowering People,’ the Banyan Tree Group is embarking on its largest residential project to date: Laguna Lakelands. This will be Phuket’s largest self-contained residential community, set within an eco-friendly environment. It offers a unique lifestyle in Phuket, providing an accessible yet secluded retreat that reveals the hidden natural beauty of Thailand’s largest island.
Building on the “Balanced by Nature” brand platform, I created a mark featuring visual symmetry and balance that offers a continuous reflection, evoking a deep connection to nature. The logo very simply brings together leaves that talk to the rich forests surrounding the development, water droplets talking to the lakeside living, and a yin-yang symbol that is the bases of balance. I brought this brand to life with a full suite of creative materials, including art direction for photo and video shoots, printed brochure and folder designs, out-of-home advertising, website and social media content.
