Amanvari
A legendary luxury brand debuts in Los Cabos
Los Cabos, Mexico
Design, Art Direction, Photography, Videography
When Aman’s first Mexican resort and residences joined the Costa Palmas collection, my task was to blend the brand’s renowned solitude with the inviting luxury of Four Seasons, creating a distinct yet accessible positioning for a new U.S. audience.
I led a comprehensive photo and video shoot to produce marketing materials that highlight the unique character of Baja’s wild west coast while showcasing the luxury offerings of Aman at Costa Palmas. The brand is elegant and luxurious, the simplicity of the logomark and strong focus on imagery help the Amanvari brand stand proudly as its own development while also seamlessly working alongside Four Seasons and the wider Costa Palmas brands. I created a comprehensive suite of creative pieces, including brand guides, art directing seasonal photo and video shoots, print and out-of-home advertising, presentation centre signage, and brochure designs.
