Destination Canada
Ongoing design services for one of the worlds largest Tourism destinations
Vancouver, Canada
Design, Exhibition Design, Campaign
Over the past three years, I’ve had the pleasure of providing design services to Destination Canada. I’ve worked on some of their most significant strategic documents, conventions, and reports, all of which have a substantial impact on tourism across the country.
A World of Opportunity
I designed and laid out the 2030 Strategic Report, a document that has successfully unified stakeholders and partners around a common goal: ensuring that tourism generates wealth and well-being for all of Canada and enriches the lives of their guests. The report outlines the shared objective to drive tourism revenues to $160 billion annually by 2030.
Stewardship Symposium
The three-day event in Ottawa brought together global thought leaders, stakeholders, partners, and knowledge keepers from diverse sectors for a unique discussion on redefining tourism and destination stewardship for Canada. This radical approach saw a shift in laying a foundation for tourism that focuses on Nature, Culture, People, and the Economy.
