Park
Creating a landmark inspired by Vancouver’s contrasts
Vancouver, Canada
Branding, Design, Art Direction, Photography, Videography, Web & UX, Campaign
Park by Anthem sits in one of the most enviable locations of one of the most beautiful cities in the world—at the entrance of Vancouver’s most prestigious high street and across from Stanley Park, from where it takes its name. This understated downtown development sets the tone for storied Georgia Street, providing its residences with amenities, interiors and opportunities of rare sophistication.
I bought to life the brand through embracing the textural qualities of the environment and the authentic rain swept nature of the city, balanced with a deep sense of understated luxury. The logomark is tall and proud, reinforcing the architectural forms, while the brand language embraces what it means to be ‘Authentically Vancouver’ through a rich connection to earth, stone, and sky. I created a comprehensive suite of creative pieces, including brand guides, art directing seasonal photo and video shoots, print and out-of-home advertising, presentation centre signage and marketing, site signage and construction hoarding, website and brochure designs.
