Canopy
A modular brand for a one-of-a-kind urban park in Orlando
Orlando, United States
Branding, Design
The city of Orlando was well on its way to becoming yet another concrete jungle. Canopy, located beneath the I-4 highway, represents a distinctive urban meeting point that brings more greenery to the downtown and unites various neighborhoods in Orlando, serving as a communal space where people from diverse backgrounds can connect.
The name “Canopy” takes inspiration from the architectural and artistic designs for the park which blends nature and technology, drawing inspiration from Orlando’s beautiful canopy of trees. I developed a bold logo and a flexible visual identity system that captures the park’s diverse and ever-changing nature, a space for all walks of life, for all activities, and for all the people of Orlando to meet, hang out and enjoy the city.
